Zap: Vaults Campaign
Advertising & Campaign Assets
Client:
Noir: Zap
Scope:
Advertising & Campaign Assets
Year:
2024
Noir brought me in to lead the creative for ZAP’s Vaults campaign, used across the website, ads and wider marketing.
The campaign supported a major growth moment for ZAP. Founder Francis later said the Vaults sale contributed to an implied fully diluted token valuation of around $100 million.
I led the full process from creative direction through to final render. At the centre of the campaign was the idea of the vault itself: a secure structure that could unlock and reveal rewards to users.
That meant designing the vault from scratch, then building a visual system around the moment of access, release and reward.
The challenge was to make the object feel premium and technical without over-explaining the product.
The direction focused on refined materials, controlled light, clean motion and a sense of stored energy. The vault became a simple visual anchor for the campaign: solid, desirable and easy to recognise across web and marketing assets.
The result was a set of campaign visuals and animations that gave ZAP Vaults a more tangible identity.